Social Media For Business


USD $19.00
Social media has been the buzz word for a number of years now, with many business and marketers attempting to build brand recognition, increase business performance and generate additional revenue streams through the ever increasing number of social media platforms. However, the use of social media in business has been limited by a lack of understanding of the tools available and how to successfully incorporate them into the business model and marketing activities of specific organisations.

Steve Wilson the author of this tip book is the Director of the SpecialEyes Group in New Zealand, where among other website, graphic design and marketing services provided, supplies specialist social media strategy, implementation and campaign management. Working with many organisations to develop customised social media strategies and platforms to fit their specific business model, goals and integrating the new marketing tools with traditional online and offline mediums, Steve has produced tangible results reflected in increases in revenue, productivity, cooperation along with the identification of opportunities in the marketplace to capitalise upon.

Regularly speaking at conferences and workshops on the practical applications of social media in the business environment, Steve does not profess to be an expert or guru; these terms mean nothing. There are simply those people who talk about what they do and those that can show what they’ve done. With a track record of helping businesses utilise social media tools to increase performance and productivity, including the winning of national awards for innovation, the tips provided here come from years of experience, the barriers found, mistakes made and processes developed to ensure success.

Sample tips

  • Run Your Entire Business from Facebook There are a near endless number of applications which can easily be searched through the applications tab (through edit page tab) and installed on your page. For those businesses just starting out, or those who want to streamline their operations, with the correct combination of applications, a business could run their entire operation from a Facebook business page. With customised content, online stores, virtual office and conference call tools, finance applications, document creating and sharing tools, an organisation can easily access all the tools they need to operate within the Facebook environment. Utilising the various free applications, Facebook is definitely an application which can be tailored to suit the business professional.
  • Make Sure People Know You Have a Presence There is no point allocating the time to create and develop social network tools such as Twitter if current and potential customers have no idea that you are on the network. Having a great tool for customer support will mean nothing if there is no knowledge of this service. Create links on your website to the Twitter account and clearly state that this may be used for customer support and enquires; place a link and similar text on your email signature, as well as all employees within the business; mention the new service and presence in online and offline newsletters. The word doesn’t spread itself!
  • Use Applications to Increase LinkedIn Functionality Similar to Facebook, there are a wide range of applications available to increase the functionality of LinkedIn. On the profile page, go to ‘Add an Application’ and peruse the applications, installing which ones appeal. Popular ones include Google Presentation (display a portfolio of your work or showcase a presentation), Wordpress (where your blog posts are automatically update to your profile) and Box Net File (allows you to upload and share a range of document formats)
  • Update and Maintain Your Channel With the proven success of video in promoting marketing messages, capturing audiences and providing emotive content that is capable of affecting the decision making behaviour towards your products or brand, it is surprising the number of out of date YouTube channels currently exist. Like other social media platforms, this is not a set and forget tool. It needs to be regularly updated with new content and comments – otherwise you will be providing no reason for visitors to return – and they won’t!
  • Share the Blogging Load It is very easy for one person to become bogged down with creating content for and managing the blog. If your business has a number of employees, share the responsibility around for creating content. When you create the content schedule, allocate a different individual to complete the article (approx 400 words) each time. This fosters a team effort to the development and promotion of the blog, as well as minimising the necessary work of each individual in providing the necessary high quality content.